AS ONE Clean Label, 7-103-02

As One 7-103-02 A "Clean Label" refers to food product labeling that emphasizes simplicity, transparency, and the use of easily recognizable and minimal ingredients. The clean label movement is driven by consumer demand for food products that are perceived as healthier, more natural, and less processed. Clean labels aim to provide consumers with clear and honest information about what is in the product and how it was produced. Here are some key aspects of clean labels in food: Minimal Ingredients: Clean label products typically have shorter ingredient lists with ingredients that are familiar to consumers. They avoid the use of artificial additives, preservatives, and chemicals. Natural Ingredients: Clean labels often emphasize the use of natural ingredients, such as real fruits, vegetables, herbs, and spices, rather than synthetic or highly processed alternatives. Transparency: Clean label products provide transparent information about the sourcing of ingredients, production methods, and any third-party certifications (e.g., organic, non-GMO) to build trust with consumers. Reduced Sugar and Salt: Many clean label products aim to reduce added sugars and sodium, as excessive consumption of these ingredients is a concern for health-conscious consumers. Whole Grains: Clean label products may include whole grains and whole food ingredients to enhance their nutritional profile. No Artificial Colors or Flavors: Clean labels avoid synthetic food colors and artificial flavors, relying on natural colors and flavors whenever possible. Non-GMO: Clean label products may carry a non-GMO (genetically modified organism) label to indicate that they do not contain genetically modified ingredients. Organic: Organic certification is common among clean label products, signifying adherence to strict organic farming and production standards. Allergen-Free: Clean label products may be formulated to be free of common allergens, such as gluten, dairy, nuts, and soy, to cater to individuals with food sensitivities or allergies. Clean Processing: The production process of clean label products is often perceived as simple and traditional, with minimal use of synthetic processing aids and technology. Sustainability: Clean label products may incorporate sustainable and environmentally friendly practices, such as responsibly sourced ingredients and eco-friendly packaging. Health and Wellness Focus: Clean label products are often marketed as healthier alternatives, catering to consumers seeking nutritious and wholesome food choices. Consumer Education: Companies using clean labels may engage in consumer education efforts to help customers understand the nutritional benefits of their products and make informed choices.

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